pricing strategy

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Pricing

how to adjust prices without losing customers

Jessica Moretti

Adjusting prices is a necessary business strategy that can often lead to customer dissatisfaction if not handled correctly. By implementing thoughtful approaches like transparent communication, gradual price increases, and added value, businesses can effectively manage price adjustments without losing their customer base. This excerpt outlines key strategies for maintaining customer loyalty and satisfaction while navigating the complexities of price changes. Whether it’s enhancing product features, offering loyalty rewards, or strategically timing price adjustments, each method provides a pathway to balancing profitability with customer satisfaction.

Pricing

8 essential pricing models every entrepreneur should know

Jessica Moretti

For entrepreneurs, understanding different pricing models can be the key to finding the right strategy for their products or services. Each model offers unique advantages and can be crucial in defining a business’s overall market strategy. Here’s a guide to eight pricing models every entrepreneur should be familiar with.